First the Icesave bank left savers out of pocket, then a volcano spread ash across Europe, grounding flights – but now Iceland is fighting back.
The Icelandic government has thrown its weight behind an internet campaign to brighten up the country’s image.
Icelanders are poised to go online en masse, to tell the world how much they love their country.
The “Iceland Hour” on Thursday is aimed at kick starting Icelandic tourism after a spate of cancelled bookings.
“Backed by the government of Iceland, the 320,000 inhabitants of the world’s most northern nation will go online and send messages to friends around the globe about what they like most about Iceland,” the Icelandic Foreign Ministry said.
The Iceland Hour is scheduled for 1300-1400 GMT on Thursday.
The ministry noted that the number of visitors to Iceland had dropped since the eruption of Eyjafjallajokull in April.
The volcano sent out huge clouds of ash, which led to airlines grounding their planes for fear it could damage jet engines.
It was the biggest shutdown of airspace in Europe since World War II, and affected at least 10 million passenger worldwide.
Inspired by Iceland – web campaign
Icelandic Foreign Ministry
BBC News
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